Download e-book for kindle: MediaWriting: Print, Broadcast, and Public Relations by W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

ISBN-10: 0805846883

ISBN-13: 9780805846881

Designed for these getting ready to jot down within the present multimedia setting, MediaWriting explores the linkages among print, broadcast, and public relatives types; outlines the character of fine writing; and synthesizes and integrates expert abilities and ideas. entire with fascinating real-world examples and routines, this textbook offers scholars revolutionary writing actions amid an atmosphere for constructing examine and interviewing talents. instead of emphasizing the variations one of the 3 writing types, this booklet synthesizes and integrates the 3 techniques, weaving in uncomplicated rules of net writing and reporting. ranging from a foundation in writing information and contours for print media, it strikes directly to writing for broadcast information media, then introduces scholars to public family writing in print, broadcast, and electronic media, in addition to for information media and advertisements venues. The authors clarify the "hows" of media writing, in addition to the "whys" via a dialogue of the theoretical facets of conversation, an exam of criminal and moral concerns, and an research of what makes information and the way it really is written and suggested. furthermore, they illustrate how radio and tv stations function and the position of the PR practitioner in trendy media atmosphere. This ebook offers starting newswriting scholars with a primer for constructing the talents wanted for paintings within the media undefined. As such, it's a hands-on writing textual content for college kids getting ready in all specialist components of communication--journalism, broadcasting, telecommunication, and public relations.This instructing source provides:*a version syllabus for the media writing course;*chapter goals dialogue questions and responses;*author reviews on bankruptcy workouts; and*chapter quizzes and solution keys to help every one chapter.ISBN 5281-6 - on hand loose to teachers upon adoption.

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Additional resources for MediaWriting: Print, Broadcast, and Public Relations

Sample text

If you become a news reporter, you will see many things that the public doesn't need or wouldn't want to see. Your job is not to titillate the audience or appeal to their base instincts while pursuing ratings points or circulation numbers. The job at times involves discretion about what not to show or say. Ironically, despite so much information in the traditional marketplace of ideas, polls show that the public is increasingly dissatisfied with the quality of news and information. To counter this perception, newspapers are becoming more readeroriented to retain their share of a fragmenting audience.

Opinion leaders also may be influential people in medicine, education or the clergy. 13 Individuals may bypass opinion leaders entirely, creating their own interpretation of events and ideas relayed by the media. Thus, instead of creating messages for a relatively homogeneous audience, today's media writers must consider a diverse audience, with each member having distinct interests and insisting that individual demands be met. Narcotizing Dysfunction Members of audiences sometimes remain unmoved by media messages.

Wrw With the passage of the Telecommunications Act of 1996, Congress further diluted the social responsibility requirements for broadcasting. The law brought cable TV under the same federal rules that govern telephones, radio, and television, but it allowed regional telephone companies, long-distance carriers, and cable systems to enter each other's markets. The FCC recently eliminated cross-ownership restrictions and allowed greater total penetration by media conglomerates. The emphasis is increasingly on economics, not public service, a change in philosophy that will affect media writers in any of the communication professions because, increasingly, what is communicated is that which sells.

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MediaWriting: Print, Broadcast, and Public Relations by W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith


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