Download PDF by Maik Hammerschmidt; Gregor Stokburger: Marketing Performance : Messen, Analysieren, Optimieren

By Maik Hammerschmidt; Gregor Stokburger

ISBN-10: 3409127283

ISBN-13: 9783409127288

Advertising and marketing functionality size als Kennzeichen eines modernen MarketingWertorientiertes Kundenmanagement und Markenmanagement enterprise price administration patron price KundennutzenBrand worth MarkenstärkeKundenzufriedenheit und KundenloyalitätMessung des Kundenwertes, Markenwertes und UnternehmenswertesMessung der Auswirkungen der Marketingaktion auf den FinanzmarktAusgewählte Instrumente zur Steuerung/Optimierung der Marketingeffektivität und -effizienzData Envelop research DEA als modernes device zur Effizienzanalyse im MarketingFallstudien und Anwendungsbeispiele

Show description

Read or Download Marketing Performance : Messen, Analysieren, Optimieren PDF

Best management science books

Download e-book for kindle: The Manager's Pocket Guide to Organizational Learning by Stephen G. Haines

Trendy agencies are within the studying company. staff needs to absorb a relentless provide of latest info and use it on their paintings despite their place. Organizational studying is the method of forming and utilising collective wisdom to difficulties and desires. enterprises examine via 5 major actions: 1) systematic challenge fixing; 2) experimentation with new methods; three) studying from their very own event; four) studying from the studies and most sensible practices of others; and five) shifting wisdom speedy and successfully through the association.

Download PDF by Maik Hammerschmidt; Gregor Stokburger: Marketing Performance : Messen, Analysieren, Optimieren

Advertising functionality size als Kennzeichen eines modernen MarketingWertorientiertes Kundenmanagement und Markenmanagement company price administration shopper worth KundennutzenBrand worth MarkenstärkeKundenzufriedenheit und KundenloyalitätMessung des Kundenwertes, Markenwertes und UnternehmenswertesMessung der Auswirkungen der Marketingaktion auf den FinanzmarktAusgewählte Instrumente zur Steuerung/Optimierung der Marketingeffektivität und -effizienzData Envelop research DEA als modernes device zur Effizienzanalyse im MarketingFallstudien und Anwendungsbeispiele

Download e-book for kindle: Comprehensive Healthcare for the U.S.: An Idealized Model by William F. Roth

3 years in its construction, entire Healthcare for the U. S. : An Idealized version brings jointly contributions from physicians, nurses, directors, and social staff from all over the world to seriously learn the mire of good technical caliber and inefficient supply that has develop into the USA healthcare method.

Download e-book for iPad: Web-Based and Traditional Outsourcing by Vivek Sharma

In today’s more and more aggressive enterprise surroundings, corporations has to be in a position to adapt to the ever-changing enterprise panorama the place conventional enterprise techniques now not make certain good fortune. the long run should be pushed by means of price and competing ideas—creating an atmosphere the place previous alignments and equations could be changed through an international community of initiatives and model fairness can evaporate quick.

Additional resources for Marketing Performance : Messen, Analysieren, Optimieren

Example text

DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.

DM Entgangener Gewinn: 12,6 Mio. DM x 6% = 0,75 Mio. DM Umsatzrendite (3) Entgangener CLV: 0,75 Mio. DM x 8 Jahre = 6,05 Mio. 300 Durchschn.

300 Durchschn.

Download PDF sample

Marketing Performance : Messen, Analysieren, Optimieren by Maik Hammerschmidt; Gregor Stokburger


by Joseph
4.3

Rated 4.62 of 5 – based on 31 votes