Cycles of Spin: Strategic Communication in the U.S Congress by Patrick Sellers PDF

By Patrick Sellers

ISBN-10: 052113580X

ISBN-13: 9780521135801

ISBN-10: 0521755999

ISBN-13: 9780521755993

How do politicians attempt to form their information assurance? examines strategic conversation campaigns within the U.S. Congress. He argues that those campaigns create cycles of spin: leaders create messages, rank-and-file legislators make a decision no matter if to advertise these messages, newshounds come to a decision even if to hide the messages, and any assurance feeds again to persuade the coverage method. those 4 phases are heavily similar; judgements at one level effect these at one other. dealers makes use of various proof, from player statement and press secretary interviews, to automated content material research and vector vehicle regression. the result's a accomplished and unparalleled exam of politicians' promotional campaigns and newshounds' insurance of these campaigns. Countering quite a few critics of spin, bargains the provocative argument that the promotional messages have their origins within the real coverage personal tastes of contributors of Congress. The campaigns to advertise those messages therefore may help the general public find out about coverage debates in Congress.

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Additional info for Cycles of Spin: Strategic Communication in the U.S Congress (Communication, Society and Politics)

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Specifically, I examine leaders’ and followers’ efforts to shape the legislative agenda inside Congress and in the news media’s coverage outside Congress. Much of the evidence comes from four specific congressional debates in 1997 and 2003. The next section introduces the four debates and outlines the most important events and overall promotional tactics for each. The differences among the debates enable useful comparisons for addressing central questions about strategic communications in Congress.

The House approved a version of the ban on March 20 by a 295–136 margin. Democratic representatives remained largely silent during floor debate of the legislation. Under the bill, individuals performing the procedure could face fines and prison terms of up to two years. The only exception to the ban applied if the procedure was needed to save the mother’s life. The legislation, if passed into law, would be the first time that Congress had made a specific abortion procedure illegal. Supporters of the ban gained momentum from a statement by Ron Fitzsimmons, executive director of the National Coalition of Abortion Providers.

As a result, the leader cannot simply calculate backwards from followers’ preferences and interests to the best issue for the party message. Instead, the leader must work in other, less certain ways to overcome the obstacles to collective promotion of the party message. 2. Strategies of Leaders and Followers In her efforts to encourage promotion of the party message, the leader focuses on the three components of the follower’s decision to support the message: the benefits of promotion, the costs, and the probability of receiving coverage (and therefore benefits).

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Cycles of Spin: Strategic Communication in the U.S Congress (Communication, Society and Politics) by Patrick Sellers


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