By Armand Gilinsky Jr.
Sustainable wine companies are being crafted worldwide, leaving the land in greater form for the subsequent iteration. during this ebook, 4 case reports display that sustainability within the wine it truly is tied tightly to long term profitability.
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Data suggested that introducing sustainable principles to the relationships that the firm maintained with its grape suppliers had not only contributed to the improvement of quality but also to mutual satisfaction and profitability. What about the market? Sustainability initiatives were transforming markets and distribution channels. 0007 Jesús Cambra-Fierro, Lourdes Pérez, and Rocío Ruiz-Benítez environmental considerations into strategic marketing processes. Green marketing allowed firms to satisfy environmentally concerned consumers with green products.
Grimstead S. (2010). Developing a framework for examining business-driven sustainability initiatives in wine tourism clusters. , and Sinha, P. (2010). Op. cit. Bansal, P. (1999). Taking Stock of ISO 14001 Certifications: Final Report. J. A. (2001). International diffusion of ISO 14001 certification. Production and Operations Management, 10(3): 327–342. , and Calantone, R. (2003). Assessing the impact of environmental management systems on corporate and environmental performance. Journal of Operations Management, 21: 329–351; Rao, P.
And Castka, P. (2009). Sustainability in the New Zealand wine industry: drivers, stakeholders and practices. Journal of Cleaner Production, 17: 992–998. , and Rico, M. (2005). Determination of the surplus that consumers are willing to pay for an organic wine. , and Fountain, J. (2009). Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace. , and Ness, M. (2003). Wine produced by organic grapes in Greece: using means-end chains analysis to reveal organic buyers’ purchasing motives in comparison to the non-buyers.
Crafting Sustainable Wine Businesses: Concepts and Cases by Armand Gilinsky Jr.