By JoAnne Yates
A great ancient research of the philosophical and technological forces that resulted in the improvement of communique genres and techniques within the sleek American company.
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Additional info for Control through Communication: The Rise of System in American Management
1 No wonder that he ON THE OBJECTIVE PURPOSIVENESS WHICH IS MERELY FORMAL, IN DISTINCTION TO THAT WHICH IS MATERIAL All geometrical figures that are drawn in accordance with a principle display a manifold and often admired objective purposiveness, namely that of serviceability for the solution of many problems in accordance with a single principle, and indeed of each of them in infinitely many different ways. The purposiveness here is evidently objective and intellectual, not, however, merely subjective and aesthetic.
9 That is to say, it is only the latter figures which should be taken to be the forms or images which the rational soul united to this machine will consider directly when it imagines some object or perceives it by the senses. And note that I say “imagines or perceives, by the senses”. For I wish to apply the term “idea” generally to all the impressions which the spirits can receive as they leave gland H. These are to be attributed to the “common” sense when they depend on the presence of objects; but they may also proceed from many other causes (as I shall explain later), and they should then be attributed to the imagination.
Bedau and C. E. Cleland 2010. 9 10 ARISTOTLE except homonymously, in the way that a stone eye or painted eye is. What has been said in the case of parts must of course be understood as applying to the whole living body. For there is an analogy: as one part is to one part, so the whole perceptive faculty is to the whole of the body which is capable of perception, insofar as it is capable of perception. The body which has lost its soul is not the one which is potentially alive; this is rather the one which has a soul.
Control through Communication: The Rise of System in American Management by JoAnne Yates