By June Deery (auth.)
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Here's Johnny is like sitting with Ed and Johnny over lunch:
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Additional resources for Consuming Reality: The Commercialization of Factual Entertainment
33 In real practice, audiences did have little input into media production. In the 1960s, a more active model for audiences emerged in post-Frankfurt commentary coming out of Birmingham (CCCS) and elsewhere. 34 This was the start of a widespread shift from seeing audience members as having low agency to seeing them as more actively engaged, albeit at the level of interpreting already coded texts. The audience was still pictured as reacting to a media product that was produced without their help; unless one considers audience interpretation as a secondary form of “production,” a claim made by various forms of Reception Theory that energized literary criticism in the pre-digital 1970s and 1980s.
There is a problem of classification in some instances, for these paratextual activities might be categorized as advertising or promotion rather than regular editorial material. Some RTV voting is interactive only, but this, too, can be profitable. For example, when viewers are asked how they feel about something on a show by voting in online polls or text messaging, this information can double as market research. 47 Voices were raised, even in parliament, about the low odds of anyone winning when calling in to quiz shows and the subsequently huge profits generated by alliances between broadcasters, producers, and phone companies.
While this activity may “overflow” the television text, it does not wipe out its boundaries: an overflow, after all, is distinct from a confluence. The television text remains and is archivable, but there is potential (not a necessity) for more. Online activity doesn’t change the status of the television text as a one-to-many—or more accurately few-to-many—mass medium and for the foreseeable future the model of producing a fixed text for a large audience will be as important a part of the television experience as is the newer associated interaction.
Consuming Reality: The Commercialization of Factual Entertainment by June Deery (auth.)