Download PDF by Justin Lewis: Citizens or Consumers? (Issues in Cultural and Media

By Justin Lewis

ISBN-10: 0335215556

ISBN-13: 9780335215553

ISBN-10: 0335226248

ISBN-13: 9780335226245

This e-book examines the questions of no matter if we've develop into passive voters, if children have misplaced political curiosity, and no matter if the media is liable for a decline in political participation.

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Extra info for Citizens or Consumers? (Issues in Cultural and Media Studies)

Example text

In this context, the process by which journalists make assumptions about public opinion is clearly a matter that merits scrutiny. What is worrying about these data, given the dominant role journalists play in communicating public opinion, is that most studies of the news media’s understandings of public opinion suggest that journalists have little direct interaction with citizens, either directly or through research. Instead, they tend to rely on their own ideas about readers and viewers, impressions that are developed and reinforced within the culture of the newsroom.

The following example is fairly typical: a range of issues are mentioned (the ‘war on 44 CITIZENS OR CONSUMERS? 2 100 terror’, the economic recession and unemployment), and while polls suggest that many people have opinions about such issues, the only expression of public opinion we are given is the vague barometer of President Bush’s approval ratings: It was no ordinary day here in the nation’s capital, summer warm in the dead of winter. It is no ordinary time in America.

2 Before we consider who is most likely to make statements about public opinion, we shall look briefly at where public opinion is represented. Since the bulk of news is domestic in outlook, we would expect the main focus on public opinion to be the same. It is therefore not surprising that our data show that, in both Britain and the USA, public opinion at home is considered more newsworthy than public opinion abroad. In total 78% of references to public opinion are domestic and 22% foreign. 4 would probably be even more slanted towards domestic opinion.

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Citizens or Consumers? (Issues in Cultural and Media Studies) by Justin Lewis


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