Download e-book for kindle: Aging, Media, and Culture by C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)

By C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)

ISBN-10: 073918363X

ISBN-13: 9780739183632

The intersections of getting older, media, and tradition are under-explored given traits in inhabitants getting older, swift raises within the mediation of way of life, and the turning out to be cultural value of media intake on the worldwide point. This e-book brings jointly a global choice of severe students, either well-established and up-and-coming, from a number of the educational disciplines that proportion a standard curiosity sooner or later research of getting older and media. This anthology of unique articles integrates getting older thought and media reports via a examine of middle concerns together with the media’s effect at the building of “old age,” the reciprocal effect of getting older on media industries, age-based identities in a mediated international, problems with gender and sexuality in an getting older society, and the sensible implications of a extra built-in method among the 2 fields. The chapters discover the intersections among getting older and media within the geographical regions of advertising/marketing, tv, movie, tune, famous person and social media, between others.

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In aspirational modes, younger characters are portrayed as though age is incidental to their identity, although this really just means that young age is the default age identity. These younger characters are presented as full consumers, for whom consumption is about status, enjoyment, independence, and achievement. Older adult characters, for whom age is almost always central to their characters, and is a stigmatized identity that has to be managed in some way within the commercial. ” Rather than hedonistic, consumption for older adults is “compromised,” producing the modes of portrayals we identify, because of the status disadvantage and practical constraints of older age.

Barrett, Anne; Baumann, Shyon; Claessens, Nathalie; de Laat, Kim; Gunderson, Justine Lexington Books, Lanham, ISBN: 9780739183649 40 Anne E. Barrett, Alexandra Raphael, and Justine Gunderson attitudes toward older adults and self-perceptions of aging. Following these reviews, we summarize studies examining links between media images and views of aging. We close by discussing four directions for research: (1) interpretation of media images, (2) timing and scope of media effects, (3) processes underlying links between images and views of aging, and (4) variation in interpretation, effects, or processes across images, media types, and individuals.

Marketers would be wise to rethink their assumptions of who the “elderly” are these days and to retest the concept of cognitive age. This might establish more accurate model specifications for advertising consumer products. Further, if the baby boomers are about to become the oldest cohort, then reassessing that cohort’s values and history are necessary to create the most compelling advertising appeals. They are, after all, not their parents. As the global population ages, more products and services will be developed to meet the needs of this heterogeneous group and correspondingly, more advertising (Kohlbacher, Prieler, and Hagiwara 2011).

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Aging, Media, and Culture by C. Lee Harrington, Denise Bielby, Anthony R. Bardo (eds.)


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